The Black Keys have teamed up wit Mos Def, RZA, Q-Tip, Pharoahe Monch, and a few other rappers that white people from Brooklyn like to make a rap-rock side project. And you know how sometimes you’re driving down the road, blasting an album, and you think “Hey, the only thing that could make this hip-hop, blues rock, side project collaboration better would be if I was listening to it in a custom, limited edition all black Chevy Camaro.” Well son, this is the side project, genre bending, promotional cross over for you!

That’s right, Chevy is releasing a limited edition BlakRoc Camaro this Friday to time with the release of the album. Hey why not, American auto sales are at an all time low and so are album sales– why not combine the two? It’s like an ammonia and bleach sandwich.

Honestly, I don’t know if the car is marketing for the album or if the album is marketing for the car, and quite frankly, I’m starting to think the marketing firm isn’t sure either. But, just in case you were starting to think this is a bad marketing campaign that doesn’t get what’s going on now, get this- they put mini webisodes full of studio outtakes on youtube. I know, right? Awesome– clips of people fucking up at work. If that doesn’t sell a Chevy, nothing will.

Beyond all the bad ideas born in board rooms, I’m just happy to hear the Black Keys playing together again. Dan Auberbach’s solo project was really starting to feel like a passive aggressive slight to drummer Patrick Carney… the only other guy in the band.

Personally, I can’t wait to get the Decemberist’s limited edition 1983 Volvo Stationwagon. I hear it comes with the complete works of Jack Kerouac scribbled on the roof in Sharpie.

Also, I haven’t heard the full album– it may well be very good. I just can’t wait until this weird new economy that no one has a clue about stabilizes and musicians can just make music and car makers can just make cars that people want. But whatever, as long as everyone’s covering rent, I guess it’s all good.