In this strange new era of music and digital marketing, there are plenty of ways to get attention for your new album. You can give away a couple of free singles on your webpage in exchange for an email address. You can go the traditional route and debut songs on Letterman and Fallon and play Rolling Stone and Sony parties SXSW. Or, some hot chick from Houston can smoke a hog leg blunt into her webcam while she listen to songs off your new album.

The benefits of—cough, cough—organic—marketing like this are obvious, but there is the inevitable downside: awkward Pavlovian stoner boners at the Whigs’ shows. Standing room only just got a little more uncomfortable.

Of course as a skeptic you could jump up and down and shout “shenanigans!” on this and say the label paid for it and it’s all a racket for a fake viral campaign, but really? What seems more likely to you: this is a complex business plan hatched in a boardroom, targeting the future of online music marketing, or just that there’s some chick in Texas who loves weed, the Whigs, and her long absent father? Either way, who gives a shit? I’m pretty sure Miss Petree doesn’t. Just accept it for what it is: a hot chick smoking a blunt in her panties while listening to a new song from the Whigs.

The Whigs’ new album In The Dark is out March 16^th. You can pre-order all sorts of digital packages ranging from just a digital download to combos with vinyl, a t-shirt and key chain, but no, none of the packages include Miss Petree or a blunt. That’s on you, hotshot. You can download of couple of these tracks for free here. And of course, you can see more of Miss Petree here.